DESCRIPTION

This masterclass doesn’t deal with strategy, trends in digital transformation or the latest ‘Martech’ tools that are available on todays market.

I think, when it comes to data-driven marketing, strategy is overrated. The internet is full with self-proclaimed digital transformation experts taking, about strategy. Therefore I’m not talking about strategy, my masterclass is about how to get started with data-driven marketing.

Don’t get me wrong, strategy is important. I agree with Sun Tsu, authour of the Art of War, who said “Tactics without strategy is the noise before defeat.” However, the quality of the strategy, or the lack thereof, is not what is keeping sports clubs from investing in data-driven.

The main problem is how to ‘sell’ data-driven marketing to a management board that spend 90% of its time and budget on the sportive side of the business. And then how to implement data-driven marketing in way that almost straight away generates profits.