Power Session | Data-driven marketing – How to get started

DESCRIPTION

This Power Session is about the following topics:

• What does the business case for data-driven marketing look? What is the upfront investment and the running costs? What kind of revenue can I expect?
• What are the minimum requirements for sports club, to get started with data? The answer goes beyond the technology you need.
• What are the most cost-effective communication channels for a sports club?
• What does a data-driven season ticket campaign look like and what results can you expect? I’m happy to address other example based on your input.
• How to get buy-in from your internal stakeholders?