Overdose becomes Knowledge Partner of FBIN

The international digital commerce anti-agency, agency adds expertise in topics like eCommerce and performance marketing to the service portfolio of FBIN’s Knowledge Partners.

As an anti-agency agency, the whole team from Overdose aims to ensure healthy and long-term growth for our clients. To ensure the best possible outcome for each client we work with an agnostic and holistic approach always focused on delivering accelerated outcomes through bespoke strategies and deep empathy.

Since 2016 Overdose has grown out to a team of more than 350 international experts with industry-defining capability across Strategy, Experience, Technology, Marketing, Search & Data. Their mindset is applied across all departments, from complete system implementations to individual performance marketing campaigns which is why they are eager to ensure the growth of branding processes and ongoing education for football organisations within the cooperation with FBIN.

Members of the FBIN Network can now draw on Overdose’s extensive expertise in the digital commerce sector, for example in performance marketing, UX/UI and SEO.

A big focus is on the joint creation of content, so there will be regular articles by Overdose on relevant commerce topics on FBIN’s channels. Furthermore, reports and video tutorials are planned, which will be exclusively available to FBIN Network members in the Content Hub.

A digital power session on performance marketing for football organisations is also scheduled for early next year. Registration for the free online session will soon be possible at www.footballbusinessinside.com/events.

Thomas Maurer, founder of FBIN says: “With Overdose, we have found a great Knowledge Partner who, with their extensive knowledge of the digital commerce sector, will offer incredibly valuable services to our FBIN Network Members.”

“I am looking forward to working with the innovative and motivated team at Overdose. Together we will constantly develop the offer for network members and create new services.”

“Football is one of the most emotional sports in the world. Every club is its own unique brand. As Overdose we want to educate the club management on the latest trends and technologies in the e-commerce & performance marketing industry. Get things done to create an emotional bonding with the fan base,” says Stephan Grad, Strategic Director EMEA, Overdose Digital.


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