KORE Software announces Acquisition of Sports Alliance

KORE Software recently announced the acquisition of London-based, fan data management, and digital marketing solutions provider, Sports Alliance.

This acquisition marks an expansion for KORE in the EMEA market, inheriting more than 140 clients and strengthening its position as the global leader of engagement marketing solutions. This acquisition represents continued expansion for KORE Software, after recently acquiring SSB’s professional sports business and leading AI-powered social and digital analytics platform, Hookit, in February, 2022.  

With more than 20 years of evolving and customizing fan data solutions for professional sports brands, the Sports Alliance platform helps marketing teams access, interpret and activate on their data faster, while inspiring new campaign and engagement ideas with AI-driven insights. From loyalty program integration, and email marketing or full Omni-channel orchestrations, to single sign-on, and contact management for privacy and detailed transactions, Sports Alliance’s platform unifies all fan data in one, easy-to-use interface where sport marketers can create unique fan experiences that deepen loyalty and improve efficiency for any brand. By adding Sports Alliance to the KORE Software portfolio, KORE will not only dramatically expand its global footprint, but be able to provide new features and functionality to its clients. 

The new partnership between KORE Software and Sports Alliance strengthens and expands best-in-class sponsorship, ticketing, fan engagement, and data analytics solutions from a single-source for their combined 1,000+ sport and entertainment organizations and top global brand clients. With overlapping clients across the Premier League, NFL and more, KORE Software will now be able to provide even more solutions for its clients. Marketing, partnership, and operational teams will all benefit from the time and cost saving solutions now offered in this robust product suite. 

Anthony Khan, CEO of Sports Alliance “We are excited to be joining the KORE Software family, with a shared company ethos and true business alignment, KORE is the perfect fit for Sports Alliance. Over the last two decades, Sports Alliance has achieved a dominant position serving European clubs, leagues and associations. As part of the definitive global leader in the provision of data and marketing software to sports and entertainment organizations, the growth opportunities are astounding.”

KORE Software is passionate about partnerships and creating solutions to help sports, entertainment and brand partners effectively manage, measure and optimize their own partnerships and fan relationships. The addition of Sports Alliance will also provide more General Data Protection Regulation’s (GDPR) support to global brands and organizations, helping them to remain focused on partnerships, ideation and strategy. 

“By bringing Sports Alliance into the KORE portfolio, we are expanding our global footprint and capabilities, ” said KORE Software CEO, Jason Fletcher. “ This marriage bolsters KORE’s position as the most extensive provider of engagement marketing solutions across the sports and entertainment marketplace. We are excited for what we can continue to achieve together. “


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