Sports Alliance, a KORE Software company, provides world-class products, technology and services for fan marketing to the global professional sports industry. Sports Alliance will be hosting a presentation about creating new data-driven sponsor opportunities at the FUTURE OF FOOTBALL BUSINESS Conference presented by keyper.
The Sports Alliance approach to data and marketing is that your time is valuable and shouldn’t be waisted by waiting on support, questions about data or choosing the right channel. The Sports Alliance toolkit will make sure that you’ll be able to personalise every step of your fans’ journey across all your digital platforms and communications. Sports Alliance is currently providing these services to more than 140 clubs, leagues and federations across the globe.
At the FUTURE OF FOOTBALL BUSINESS Conference presented by keyper, Sports Alliance will be present with a presentation on the Green Stage in the track “Future Challenges”. The focus will be on how to create exciting data-driven marketing campaigns that generate results for you and your sponsors, now and in the future.
“We are looking forward to yet again meet so many people from the football industry in Graz. While we can talk for hours about the importance of data and how to start your data-driven journey, this time we’d like to start the discussion about actual data-driven sponsoring. Sponsor deals are changing from purely visibility focused to more data focused. What can you do to generate revenue for your sponsors? Based on our years of experience with data, we will show you what is possible now and in the future and help guide you on your way with exciting examples,” says Henk-Frits Verkerk, client services director at Sports Alliance.