The Slovenian company 2Mobile will be present at the FUTURE OF FOOTBALL BUSINESS Conference presented by keyper as Gold Partner, having a booth and their CEO Matjaž Možina on stage.
2Mobile is a company of marketing professionals with a passion for sport and extensive know-how in conversational commerce and over 10 years of experience in mobile marketing. The team’s passion for sports is reflected in the most innovative ideas which are reshaping fans’ experience and through special sports activations, they create for our clients and most famous brands. Their ideas are recognized by marketing professionals across Europe and were awarded for innovative use of technology. In conversation marketing solution development 2Mobile is partnering with the leading global conversational AI tech provider Liveperson.
“2Mobile is interested in the acquisition of new football clubs interested in sport chatbots and wish to establish a partnership with sponsors, ticketing, food & drink providers, and event management agencies to foster conversation marketing in sport,” says Matjaž Možina, CEO of 2Mobile.
With rapid digital transformation, sports brands and sports clubs are facing the challenge of how reinventing their business models to remain competitive and, above all, how to meet the changing consumer needs. Hence conversational marketing is fully reshaping our experiences in sport – from watching a game from anywhere and keeping records about the latest game results in real-time, to purchasing tickets for the next live event and buying club merchandise from online stores. The responsiveness of chatbots is an advantage when it comes to new customer acquisition and boosting fans’ engagement through chat experiences powered by sports clubs.
Matjaž Možina, the CEO of 2Mobile, will present at the FOFBC how Slovenian sports clubs pioneered the use of sports bots and completely reinvented the fan experience.