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REPORT : Strategies for Football Clubs: Financial Sustainability

DESCRIPTION

The 54-page report by Dr. Florian Hohmann covers, several approaches for improvement are introduced and a timeline with possible short-, mid- and long-term measures is set up.

WHO CAN DOWNLOAD

  • FBIN NETWORK MEMBERS
Topics included
  • Understanding and steering football clubs as brands
  • What makes a strong football club brand?
  • US football market: Perceptions of European top clubs
  • Winning the Chinese market
  • Beyond China: Exploring new markets with the help of digital data
  • Beginner’s guide: Global brand steering
  • Tools
Written by

Dr. Florian Hohmann

Pages

54

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