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REPORT : Global Brand Steering for Football Clubs

DESCRIPTION

The 25+ pages report gives exclusive insights into what makes a football club a strong brand, the US market and especially the Chinese market plus tips and tricks and useful tools.

WHO CAN DOWNLOAD

  • FBIN NETWORK MEMBERS
Topics included
  • Managing your Brand by Bernd Schusky
  • Using Social Marketing & CSR by Quang T. Pham & Man Nguyen
  • Digital Revenue Streams by Florian Lüft
  • Financial Planning by Gábor Juhász
  • Legal Aspects by Dr. Philipp Wehler & Andreas Hecker
Written by

Bernd Schusky

Quang T. Pham & Man Nguyen

Florian Lüft

Gábor Juhász

Dr. Philipp Wehler & Andreas Hecker

Pages

48

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