Football is the most popular sport in the world today. The sport and the clubs themselves carry a lot of history and heritage. Sometimes it is good to take a look back and see where it all started. It is also crucial to keep the fans central, because it is thanks to them the “product” is what it is today.
A lot of money is involved in football and we understand that and cannot deny it. As in any part of society, every organisation must uphold the principles of good governance and help defend the interests of everyone involved.
We strongly oppose a breakaway league and don’t believe this is the way football should follow. We must not forget that we are all in this together and that dialogue, collaboration and creating new models that are suitable for everyone should always be the focus.
Evolution is a natural concept and it is good to have change every now and then. We support that and find it important that we can have open minded discussions in which direction our beloved sport should go. We also understand that the definition of a fan has multiple layers and that globalisation has changed the way people follow clubs and the way clubs attract them.
In football we have seen a lot of developments in many areas over the last years – think of digitalisation and new ways of monetisation – and we fully embrace that. At the same time, we urge to keep in mind the different stakeholders and especially the fans as central part of it all.
At FBIN, we support clubs and leagues – with a main focus on “small and medium sized” ones – to further shape, enhance and grow them. By doing so, we want to create a sustainable model in which everyone has their place. Only when everyone wants to work together can we really shape the industry, take the next steps and have a better future for everyone involved.
For our future, for our sport.
